The National Allergy Strategy was launched at a parliamentary reception in Westminster on 20 April 2026, hosted by Allergy UK at the start of Allergy Awareness Week.  Led by Professor Adam Fox OBE and developed in collaboration with BSACI, Allergy UK, Anaphylaxis UK and The Natasha Allergy Research Foundation, the Strategy aims to improve allergy care and reduce health inequalities across the UK. Dr Graham Johnston and Dr Aparna Sinha represented the BAD and BSCA at this truly inspiring event.  The full strategy is available at: https://www.nasguk.org/